Created in North Carolina, Shurtape Technologies LLC is a privately-owned organization. Shurtape happily works together with many industries including packaging, painting, HVAC and transportation Our business thrives on craftspeople, market segments and clients who utilize Shurtape to achieve perfection in their industries.
Our business continues to grow and success is based upon our solid relationships with our customers and our craftsmen. We are thankful for our faithful customer base. Shurtape offers consistent products, impressive customer service and rapid delivery. We're devoted to creating, investing and distributing quality products.
Shurtape makes robust tape products that have top-notch adhesion attributes. This tape has been created for craftspeople. We obtain excellence with every detail during the entire design, development, creation and distribution processes.
We attempt to ensure every tape roll surpasses the last. This product surpasses expectations for every industry it is applied to including packaging, painting, transportation and HVAC. We stand behind our items and our people.
Our company is proud of our brand consistency across our products, our sales reps, our advertising and marketing and our digital impact. Delivering the best is essential. To preserve the Shurtape brand assets, we follow these pointers for brand management:
CONSISTENT POSITIONING
Our stance is to be “the Modern Craftsman’s Choice.” Craftspeople want to use quality products to generate their creations. Each marketing element for the Shurtape brand is in line with this ideal.
CONSISTENT BRAND IDENTITY
Our product is quite recognizable making it simple for customers to find. Consistency is broadcast via marketing, displays, advertising materials and packaging.
USE OF SUB-BRANDS
You can find more sub-brands beneath the Shurtape feature brand that are also consistent with their positioning and voice. A great example is ShurSEAL.
CONTENT CREATION
Accountable for ensuring regularity with advertising, content, packaging, etc., the Brand Stewards Team scrutinizes every aspect along the way.
The Consumer and Craftsman Group produces every Shurtape retail product for the brand. They adhere to established procedures regarding review and approval by the Shurtape Brand company.