If you are searching for outdoor and indoor paints and stains to exceed your painting expectations, look no further than Benjamin Moore. The corporation has formulated its very own line of Gennex® resins and colourants to deliver precise quality and remarkable application. Enhance the outside and inside of your office or house with the stellar colour and product selection to choose from.



Company Origins

The “Calsom Finish,” a unique wall coating, was created in 1883 by Benjamin Moore. He focused alongside his older brother, Robert Moore, to produce this product in Brooklyn, NY. Their operation shot to popularity fast and the brothers attained profits within their first year of production. By 1889, their Corporation appeared in New York. Shortly afterward, the present New Jersey Corporation was created.

In the start-up process, Benjamin Moore established a personal philosophy that grew into the first credo of the company. He felt the corporation should follow “The application of Intelligence to Industry based upon Integrity.” “Intelligence, Integrity and Industry,” became the hallmarks of Benjamin Moore’s main values.

The businesses’ current Internal Vision dictates these values further as “Leadership, Innovation and Performance.” It is this strong philosophy that creates such a solid founding principle for the company.

Today’s logo, featuring the “M Triangle,” was created in 1925 by L.P. Moore to represent the concept of “Integrity, Intelligence and Industry.” This is the logo given today to staff to wear proudly when they receive their service pins. This stands for how business thrives with its suppliers, customers and employees.

Benjamin Moore refined his Calsom Finish product in 1892 and created MURESCO, a new item. This product was a revolutionary all-in-one ceiling and wall finish that became immediately popular. This product was so popular, it earned a spot in Webster’s Standard Dictionary since it was a popular household name.

Benjamin Moore continued to develop innovative products over the years. A flat-finish, lead-free, decorative item called SANI-FLAT was sought after since it could sustain frequent washing. Next, UTILAC came out. This fast-drying enamel became a well-known replacement for dangerous lacquers of the day.

The company continued to expand in 1897 as Benjamin Moore and Co. saw repeated success with their innovative products. The expansion program was launched to deliver optimal service to expanding clients. The next ten years were busy. A Cleveland factory was born, Chicago became home to a factory and subsidiary and the New Jersey plant was constructed.

On September 7, 1906, the Canadian company was born. During the first shareholders’ meeting on September 11, 1906, Benjamin Moore was elected president. Fred Moore, Benjamin’s half-brother, was elected as Treasurer in 1911. He was the managing director of the Canadian branch and in 1937, became the first Canadian residing president. His position allowed for the formation of the current Benjamin Moore & Co., Ltd.

The City of Toronto saw the first company established. On January 14, 1907, the plant located on Lloyd Avenue was bought. This successful location allowed the business to establish the Montreal warehouse by 1923. Additional warehousing buildings were set up in Winnipeg, Saskatoon, Regina, Halifax and Vancouver in the 1920s. Unbelievably, the initial Toronto to Vancouver shipments travelled an all-water route sometimes through the Panama Canal and roughly 8500 miles!

A complete factory was built in Montreal in 1953. A third plant was constructed in Burnaby, British Columbia in 1962. By 1991, this plant was relocated to Aldergrove. By 2000, the company updated its manufacturing processes.

The Aldergrove location changed to become the Western distribution and office location and production manufacturing stopped. After ninety-four years of running, manufacturing in the Toronto plant was also finished. The Montreal plant underwent an expansion and transitioned into an all-latex facility.. The Technical Coatings Co. Ltd. plant in Burlington, Ont. grew to become the location for central solvent-based production..



Berkshire Hathaway Inc. bought Benjamin Moore & Co. in December 2000. This business owns subsidiaries and acts as a holding company with a variety of interests in different businesses. The Chairman of Berkshire Hathaway Inc. is Warren Buffet.

There are over 275 committed Benjamin Moore & Co. Canadian employees offering their best products and services to consumers, contractors and independent retailers.

Nowadays, the company focuses its vision and strategy on offering support to independent retailers while growing, leveraging and protecting the Benjamin Moore brand. This business had developed numerous programs including the Strategic Training Triad for the Retailer, the Signature Store Program and the Painting & Decorating Services Initiative.

The business continues to be competitive and progressive in the market by relying on the success of these programs. Branding as “The Colour Experts,” this was created by the company’s first spokesperson, Betty Moore in the 1950s. Moor-O-Matic custom colours were born in the 1960s and by 1970, the Moore’s Colour Matching System.

Benjamin Moore has become known as the most trusted paint brand in Canada. This has been determined via Ipsos-Reid polls in Canada, being one of the most trusted North American public opinion and independent research firms, along with independent research and Reader’s Digest.

Research and Development

Ongoing product testing combined with scientific testing enables Benjamin Moore & Co., Ltd. to offer excellent paint products that clients enjoy using.

There are over 100 chemists, technicians, chemical engineers and support staff working hard to maintain stringent product standards. This crew also creates new items. There are ten team labs operated at an 80,000 square foot Technical & Administrative Centre by technical staff.

Every lab is outfitted with the latest technology. The instruments focus on a certain expertise level. Every lab works together to develop the formulations for Benjamin Moore products. The labs work alongside the manufacturing plants and marketing department to meet the variety of demands from DIY, industrial, commercial and professional markets.

The Analytic Laboratory relies on state-of-the-art technology and instruments to analyze paint formulations for Benjamin Moore and other products.

The Competitive Evaluations Laboratory has two testing stations dedicated to testing Benjamin Moore’s exterior items and competitive brands. Tests include having over 20,000 painted or stained test items to note a variety of weather extremes and how the products handle for up to 15 years. The panels develop new formulas and undergo analyzing tests to create better products or maintain existing items. Benjamin Moore also tests competitive products in the lab too to see if they match their claims.

Benjamin Moore’s product quality is tested by the Central Process Lab. This is on top of the daily batch testing for products on the production line of the Benjamin Moore Plant.

The Latex Coatings Lab and the Solvent Coatings Lab are where these new products are made and tested for enhanced performance. These products are tested to ensure they meet or exceed tough company regulations, environmental standards and client expectations.

The Industrial Maintenance Finishes Lab is home to developing high-performance, anti-corrosion products for military tanks or industrial locations including factories.

The main location for most of Benjamin Moore’s research is done at the Polymer Laboratory. Here is where the binders utilized in the products are created or improved. Many paint businesses purchase their polymers from exterior sources. In-house production is important to Benjamin Moore for maintaining quality assurance. Binder formulas can be tailored to meet certain requirements.



Factory standards are created and consistency is checked at The Colour Assurance Laboratory. Their exceptional standards are distributed in each one of Benjamin Moore’s paint plants. The lab monitors the chip accuracy of the Benjamin Moore colour cards to ensure complete consistency. This tool helps contractors and homeowners find the perfect shade.

The Colour Technology Laboratory invented the first colour-matching computerized system and this has become the industry standard across the board. This machine is vital for enhancing Benjamin Moore’s colour-matching abilities. Scientists at this lab evaluate and review new technologies and colour matching machines.

The Colour Development Lab is where the prescriptions for each paint colour are stored. It examines formulas to ensure consistency for existing shades and creates new formulas for different colours.

The “Test Farm,” or Exterior Testing Facility, is where 25,000 coating samples are studied and evaluated after being exposed to extreme elements. This data is incorporated into daily research and development. The highly accessible farm is close to where Benjamin Moore paint is formulated and tested in labs.

The staff chemists are able to use this lab for all of their research and development work. Chemists are invited to visit the facility throughout the day to visit their coatings and monitor how they perform under various conditions. Sales and marketing staff additionally rely on the farm to gain valuable information on many products.

The Technical & Administrative Centre is home to the company’s Corporate Engineering, Product Information Centre, Management Information Services, Regulatory Affairs Departments and Information Resource Centre.